Dynamic pricing strategies: Evidence from European hotels.

Abrate, G., Fraquelli, G. and Viglia, G., 2012. Dynamic pricing strategies: Evidence from European hotels. International Journal of Hospitality Management, 31 (1), 160 - 168.

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DOI: 10.1016/j.ijhm.2011.06.003

Abstract

How much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital cities. Pricing strategies were analyzed by means of descriptive statistics, box plots and econometric panel data techniques. The empirical results show that the inter-temporal pricing structure primarily depends on the type of customer, the star rating and the number of suppliers with available rooms. © 2011 Elsevier Ltd.

Item Type:Article
ISSN:0278-4319
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:21752
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:10 Mar 2015 11:20
Last Modified:02 Aug 2016 11:53

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