What in the world is Public Relations?

Watson, T., 2015. What in the world is Public Relations? In: Watson, T., ed. Perspectives on Public Relations Historiography and Historical Theorization. Palgrave Macmillan.

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Abstract

This chapter analyses the antecedents, springboards and restraints that have shaped the development of public relations (PR) in more than 70 countries. Based on data from chapters in the preceding five books in the series, it proposes there are three common antecedents of PR activity – early corporate communication, governmental information and propaganda methods and cultural/religious influences. The springboards for PR’s growth have been professionalization and education, along with the opening of economies and political plurality. The restraints have been political and economic, such as one-party states and dictatorships and closed economies. PR’s historiography is also explored and identifies periodization as the primary method. Future research should move on from the current discovery stage into more analytical and critical processes.

Item Type:Book Section
ISBN:9781137404367
Series Name:National Perspectives on the Development of Public Relations: Other Voices
Volume:6
Number:2
Number of Pages:130
Series Name:National Perspectives on the Development of Public Relations: Other Voices
Uncontrolled Keywords:antecedents ; historiography ; history of public relations ; PR ; restraints ; springboards ; historical theorization
Subjects:UNSPECIFIED
Group:Media School
ID Code:21820
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:10 Apr 2015 10:12
Last Modified:25 Nov 2015 09:23

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