Series Editor's Preface to National Perspectives on the Development of Public Relations: Other Voices series.

Watson, T., 2014. Series Editor's Preface to National Perspectives on the Development of Public Relations: Other Voices series. In: Watson, T., ed. Asian Perspectives on the Development of Public Relations: Other Voices. Basingstoke & New York: Palgrave Macmillan.

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Official URL: http://www.palgrave.com/page/detail/asian-perspect...

DOI: 10.1057/9781137398154.0002

Abstract

The Preface sets out the purpose of the series which is to: 1. Introduce national perspectives on the formation of public relations practices and structures in countries outside Western Europe and North America; 2. Challenge existing US-centric modelling of public relations; 3. Aid the formation of new knowledge and theory on the formation of public relations practices and structures by offering accessible publications of high quality.

Item Type:Book Section
ISBN:9781137398130
Series Name:National Perspectives on the Development of Public Relations: Other Voices
Series Name:National Perspectives on the Development of Public Relations: Other Voices
Uncontrolled Keywords:history of public relations ; public relations ; US perspectives ; other ; western hegemonic public relations
Subjects:UNSPECIFIED
Group:Media School
ID Code:21822
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:10 Apr 2015 10:16
Last Modified:10 Apr 2015 10:16

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