Gamified Culture-aware Feedback Acquisition.

Almaliki, M., Jiang, N., Ali, R. and Dalpiaz, F., 2014. Gamified Culture-aware Feedback Acquisition. In: The 2nd International Workshop on Crowdsourcing and Gamification in the Cloud (CGCloud 2014), Co-located with UCC 2014., 8 December 2014, London.

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Almaliki_et_al_CGCloud2014_Gamified_Culture_aware_Feedback_Acquisition.pdf - Accepted Version



User feedback is crucial to improve software quality. For example, it can be used to identify missing features and clarify user trends and preferences for future improvement.However, obtaining user feedback is not a ‘one-off’ processwhich requires that developers need to gather user feedback in an on-going approach. The problem lies here: the majority of users are generally lack motivation and interest in providing feedback, especially in a constant and frequent style. Moreover,studies have noted that the cultural difference also plays a key role in software designs which will affect how users would like to feedback requests to be designed. In this paper, we advocate that gamification is a powerful technique to maximize users’ motivation and change their reaction to feedback requests. We conducted an empirical study and identified some key differences between Western and Middle Eastern users on what motivated them to provide feedback and what could have an influence on the feedback they gave. This also makes the case for the need for a culture-aware gamification in the context of feedbackacquisition process.

Item Type:Conference or Workshop Item (Paper)
Group:Faculty of Science and Technology
ID Code:21898
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:27 Apr 2015 15:45
Last Modified:24 May 2016 09:24


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