New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns.

Graham, T., Jackson, D. and Broersma, M., 2014. New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns. New Media & Society.

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Official URL: http://nms.sagepub.com/content/early/2014/08/12/14...

DOI: 10.1177/1461444814546728

Abstract

Twitter has become one of the most important online spaces for political communication practice and research. Through a hand-coded content analysis, this study compares how British and Dutch Parliamentary candidates used Twitter during the 2010 general elections. We found that Dutch politicians were more likely to use Twitter than UK candidates and on average tweeted over twice as much as their British counterparts. Dutch candidates were also more likely to embrace the interactive potential of Twitter, and it appeared that the public responded to this by engaging in further dialogue. We attribute the more conservative approach of British candidates compared to the Netherlands to historic differences in the appropriation of social media by national elites, and differing levels of discipline imposed from the central party machines.

Item Type:Article
ISSN:1461-4448
Uncontrolled Keywords:twitter ; comparative research ; politics ; political communication ; elections ; social media
Subjects:UNSPECIFIED
Group:Media School
ID Code:21932
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:12 May 2015 09:58
Last Modified:12 May 2015 09:58

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