A framework for conceptualising and managing brand identity and reputation in higher education; an exploratory case approach.

Chapleo, C. and Suomi, K., 2015. A framework for conceptualising and managing brand identity and reputation in higher education; an exploratory case approach. In: Academy of Marketing, 8--10 July 2015, Limerick, Ireland. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:UNSPECIFIED
Group:Business School
ID Code:22029
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:08 Jun 2015 10:12
Last Modified:02 Feb 2016 12:02

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