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ToolsMemery, J. and Birch, D., 2015. Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach. In: International Food Marketing Research Symposium, 17-19 June 2015, Crete, Greece, 1-10.
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Abstract
This study explores attitudes towards aquaculture development as a way of providing a sustainable source of seafood through a consultative stakeholder approach. Given aquaculture is a less familiar concept within South West England, gaining insight of the views and perspectives of such a development in the region is required to facilitate stakeholder engagement. In-depth qualitative interviews investigate attitudes across five stakeholder sectors: government, fishing/marine, business/catering, tourism/leisure, environmental/charity. Findings show a mix of stakeholder attitudes, which differ by industry sector, from very negative to very positive. From this two segments are proposed (Commercially-Focused; Environmentally-Focused) to enable targeted communication and information dissemination strategies based on key areas of concern.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Group: | Bournemouth University Business School |
| ID Code: | 22189 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 08 Jul 2015 10:20 |
| Last Modified: | 14 Mar 2022 13:52 |
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