Food Marketing in Australian Higher Education: The Current State of Play.

Abstract

Food is an essential part of our daily lives, our economy, our society and our culture. In Australia one in six people work in the food industry, yet this importance does not appear to be reflected in the higher education sector with no food marketing courses offered in any Australian Business School, despite food marketing being an emergent discipline within marketing academe globally. The purpose of this paper is to evaluate the current state of food marketing education in Australia (as compared to the rest of the world) and make a case for developing food marketing offerings in Australian Business Schools. This is done by establishing the role of food in the economy, defining food marketing, highlighting what is different about food marketing, and highlighting challenges and opportunities for developing food marketing courses.