Martins, C. P., Salazar, A. and Inversini, A., 2015. The Internet Impact on Travel Purchases: Insights From Portugal. Tourism Analysis, 20 (2), 251 - 258.
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Internet_impact.pdf - Published Version
This research proposes an analysis of online consumer buying behavior in the travel and tourism field in Portugal. The study utilizes a self-administrated survey on a sample of 380 individuals created in order to understand the influence of the Internet on consumer buying behavior. The survey was administrated in Portugal, one of the European countries that are still struggling with Internet penetration. Results show the importance of the Internet has on two stages of the buying process: (i) alternative evaluation and (ii) buying act. Furthermore, this research highlights the critical role of touristic products availability and search costs on the buying behavior of consumers. However, past bad experiences and a certain level of insecurity persist as factors limiting the online purchase process. Results confirm the general trends in consumer behavior and highlight the need of moving further for Portugal in terms of technology adoption.
|Uncontrolled Keywords:||Buying decision; internet; online consumer behavior; tourist products|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||04 Aug 2015 11:08|
|Last Modified:||02 Aug 2016 11:53|
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