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ToolsLuxford, A. and Dickinson, J. E., 2015. The role of mobile applications in the consumer experience at music festivals. Event Management, 19 (1), 33 - 46 .
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DOI: 10.3727/152599515X14229071392909
Abstract
The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organisers are choosing to develop festival specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyses the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival and personalisation options to enhance ‘presence’. At a practical level, mobile charging facilities are vital at festivals to enable app use.
| Item Type: | Article |
|---|---|
| ISSN: | 1525-9951 |
| Uncontrolled Keywords: | consumer experience; festival; mobile applications; smartphone |
| Group: | Bournemouth University Business School |
| ID Code: | 22393 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 02 Sep 2015 08:54 |
| Last Modified: | 14 Mar 2022 13:52 |
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