Luxford, A. and Dickinson, J. E., 2015. The role of mobile applications in the consumer experience at music festivals. Event Management, 19 (1), 33 - 46 .
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Event_Management_2015.pdf - Published Version
The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organisers are choosing to develop festival specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyses the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival and personalisation options to enhance ‘presence’. At a practical level, mobile charging facilities are vital at festivals to enable app use.
|Uncontrolled Keywords:||consumer experience; festival; mobile applications; smartphone|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||02 Sep 2015 08:54|
|Last Modified:||02 Sep 2015 08:54|
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