The role of mobile applications in the consumer experience at music festivals.

Luxford, A. and Dickinson, J. E., 2015. The role of mobile applications in the consumer experience at music festivals. Event Management, 19 (1), 33 - 46 .

Full text available as:

[img]
Preview
PDF
Event_Management_2015.pdf - Published Version

83kB

DOI: 10.3727/152599515X14229071392909

Abstract

The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organisers are choosing to develop festival specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyses the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival and personalisation options to enhance ‘presence’. At a practical level, mobile charging facilities are vital at festivals to enable app use.

Item Type:Article
ISSN:1525-9951
Uncontrolled Keywords:consumer experience; festival; mobile applications; smartphone
Subjects:UNSPECIFIED
Group:Business School
ID Code:22393
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:02 Sep 2015 08:54
Last Modified:02 Sep 2015 08:54

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -