Rong, K., Wu, J., Shi, Y. and Guo, L., 2015. Nurturing Business Ecosystems for Growth in a Foreign Market: Incubating, Identifying and Integrating Stakeholders. Journal of International Management , 21 (4), pp. 293-308.
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This paper explores the process of nurturing a business ecosystem to facilitate corporate growth in an unfamiliar foreign market with high product uncertainty and no network resources. The authors conducted a qualitative, longitudinal study by examining a successful business case — ARM (a leader in microprocessor intellectual property) — to demonstrate how ﬁrms nurture their business ecosystems to develop in the Chinese market and to stimulate demand even with- out the advantages of resources and stabilized products. Based on the road map method, this paper develops a framework of creating a business ecosystem in three sequential stages namely, incubating complementary partners, identifying leader partners, and integrating ecosystem part- ners. The ﬁndings enrich classic international business and demand chain theories by highlighting different roles stakeholders adopt to cope with uncertain products in a foreign market. In practical terms, these ﬁndings also provide Mode 2 knowledge with application context (Gibbons et al., 1997) on entering new markets by building up an ecosystem.
|Additional Information:||Accepted 27 July 2015 Available online 14 August 2015|
|Uncontrolled Keywords:||Business ecosystem; Internationalization; Network approach; Demand; Road map; Stakeholders|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||30 Sep 2015 11:12|
|Last Modified:||13 Jan 2016 16:22|
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