Dynamically orienting your own face facilitates the automatic attraction of attention.

Liu, M., He, X., Rotsthein, P. and Sui, J., 2015. Dynamically orienting your own face facilitates the automatic attraction of attention. Cognitive Neuroscience.

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DOI: 10.1080/17588928.2015.1044428


We report two experiments showing that dynamically orienting our own face facilitates the automatic attraction of attention. We had participants complete a cueing task where they had to judge the orientation of a lateralized target cued by a central face that dynamically changed its orientation. Experiment 1 showed a reliable cueing effect from both self- and friend-faces at a long stimulus onset asynchrony (SOA), however, the self-faces exclusively generated a spatial cueing effect at a short SOA. In Experiment 2, event-related potential (ERP) data to the face cues showed larger amplitudes in the N1 component for self-faces relative to friend- and unfamiliar-faces. In contrast, the amplitude of the P3 component was reduced for self compared with friend- and unfamiliar-other cues. The size of the self-bias effect in N1 correlated with the strength of self-biases in P3. The results indicate that dynamic changes in the orientation of one’s own face can provide a strong ecological cue for attention, enhancing sensory responses (N1) and reducing any subsequent uncertainty (P3) in decision-making.

Item Type:Article
Uncontrolled Keywords:Attentional attraction ; Cueing effect ; N1 ; P3 ; Self-bias
Group:Faculty of Science and Technology
ID Code:22608
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:07 Oct 2015 09:04
Last Modified:29 Feb 2016 16:49


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