Public relations origins:definitions and history.

Watson, T., 2017. Public relations origins:definitions and history. In: Tench, R., ed. Exploring Public Relations. Pearson. (Submitted)

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In this chapter, the formation of public relations as a practice will be traced from its earliest indications in the ancient world through two millennia and up to the end of the 20th century. There are many antecedents of public relations and were mainly methods of promotion and disseminating information. It was not until the late 19th century that the term, public relations, was first used although public relations-like practices (also called proto-public relations) were evident.

Item Type:Book Section
Uncontrolled Keywords:Public relations ; Definition ; History ; Origins
Group:Media School
ID Code:22645
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:13 Oct 2015 13:32
Last Modified:13 Oct 2015 13:32


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