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Impact of Taiwan open policy on Chinese tourist satisfaction.

Cang, S., Sun, Y. and Li, S., 2014. Impact of Taiwan open policy on Chinese tourist satisfaction. Current Issues in Tourism.

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Paper.pdf - Accepted Version


DOI: 10.1080/13683500.2014.964190


The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorizations since July 2008. This highly controlled scheme was an attempt to maintain service quality on top of security and political considerations. The purpose of this study is to provide in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel (FIT) visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

Item Type:Article
Group:Bournemouth University Business School
ID Code:22668
Deposited By: Symplectic RT2
Deposited On:14 Oct 2015 15:43
Last Modified:14 Mar 2022 13:53


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