The relationship between ownership and possession: observations from the context of digital virtual goods.

Denegri-Knott, J., Watkins, R. and Molesworth, M., 2016. The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management, 32 (1-2), pp. 44-70.

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DOI: 10.1080/0267257X.2015.1089308

Abstract

This theoretical article highlights limitations in the current trend towards dichotomizing full ownership and access-based consumption by recognizing a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods 10 (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action rela- 15 tive to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, 20 theorizing their often overlooked relation in consumption

Item Type:Article
ISSN:1472-1376
Uncontrolled Keywords:Ownership, possession, property rights, digital virtual consumption, digital virtual goods
Subjects:UNSPECIFIED
Group:Faculty of Science & Technology
ID Code:22750
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:26 Oct 2015 12:25
Last Modified:30 Apr 2016 04:15

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