Robertson, M., Yeoman, I., Smith, K.A. and McMahon-Beattie, U., 2015. Technology, society, and visioning the future of music festivals. Event Management, 19 (4), pp. 567-587.
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Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities for music festivals of the future. It is proposed that this technique may aid positive social outcomes.
|Uncontrolled Keywords:||Music festivals; Future studies; Scenarios; Play; Science fiction; Society|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||18 Jan 2016 10:30|
|Last Modified:||02 Aug 2016 11:53|
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Technology, society, and visioning the future of music festivals. (deposited 07 Jan 2016 16:57)
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