Memery, J. and Birch, D., 2016. Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach. Journal of International Food and Agribusiness Marketing, 28 (4), pp. 363-372.
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This study explores attitudes towards aquaculture development as a way of providing a sustainable source of seafood through a consultative stakeholder approach. Given aquaculture is a less familiar concept within South West England, gaining insight of the views and perspectives of such a development in the region is required to facilitate stakeholder engagement. In-depth qualitative interviews investigate attitudes across five stakeholder sectors: government, fishing/marine, business/catering, tourism/leisure, environmental/charity. Findings show a mix of stakeholder attitudes, which differ by industry sector, from very negative to very positive. From this two segments are proposed (Commercially-Focused; Environmentally-Focused) to enable targeted communication and information dissemination strategies based on key areas of concern.
|Uncontrolled Keywords:||Aquaculture, attitudes, qualitative research, segmentation, stakeholders|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||08 Mar 2016 14:23|
|Last Modified:||02 Aug 2016 11:36|
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