Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach.

Memery, J. and Birch, D., 2016. Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach. Journal of International Food and Agribusiness Marketing, 28 (4), pp. 363-372.

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DOI: 10.1080/08974438.2016.1151397

Abstract

This study explores attitudes towards aquaculture development as a way of providing a sustainable source of seafood through a consultative stakeholder approach. Given aquaculture is a less familiar concept within South West England, gaining insight of the views and perspectives of such a development in the region is required to facilitate stakeholder engagement. In-depth qualitative interviews investigate attitudes across five stakeholder sectors: government, fishing/marine, business/catering, tourism/leisure, environmental/charity. Findings show a mix of stakeholder attitudes, which differ by industry sector, from very negative to very positive. From this two segments are proposed (Commercially-Focused; Environmentally-Focused) to enable targeted communication and information dissemination strategies based on key areas of concern.

Item Type:Article
ISSN:1528-6983
Uncontrolled Keywords:Aquaculture, attitudes, qualitative research, segmentation, stakeholders
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:23219
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:08 Mar 2016 14:23
Last Modified:02 Aug 2016 11:36

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