Enhancing the visitor experience by exploring their expectations: a case study from The Jurassic Coast, Dorset and East Devon World Heritage Site, UK.

Ryland, P., 2016. Enhancing the visitor experience by exploring their expectations: a case study from The Jurassic Coast, Dorset and East Devon World Heritage Site, UK. In: Interpret Wales / AHI Conference - Sustainable Tourism: The Role of Interpretation, 8 - 9 March 2016, Cardiff, Wales.

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Official URL: http://www.ahi.org.uk/www/events/event_details/87/

Abstract

This presentation is based upon a PhD study which explored the interests of visitors in wildlife generally and on a range of on-site interpretive experiences at two locations on the Jurassic Coast World Heritage site, in Dorset. Specifically, the presentation will report on the preferences of visitors towards on-site interpretation as well as explaining what visitors felt makes for best practice, using the example of the guided walk experience. In so doing, the presentation will summarise visitor preferences which could be used to support the successful enhancement of the visitor experience at designated natural areas and notably, natural World Heritage sites.

Item Type:Conference or Workshop Item (Paper)
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:23287
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:17 Mar 2016 14:54
Last Modified:02 Aug 2016 11:54

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