Doyle, J., Filo, K., Lock, D., Funk, D. and Mcdonald, H., 2016. Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption. Sport Management Review, 19 (5), pp. 506-519.
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Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents in the off-season. We found evidence of four PERMA domains that were activated in the sport spectator context by a variety of consumer experiences. The emergence of these domains in both studies suggests sport marketers would benefit from actions including: creating more social spaces within their stadiums, hosting regular off-season events, and creating social-media based competitions which promote fan engagement and interactions throughout the calendar year.
|Uncontrolled Keywords:||Sport spectators; positive psychology; PERMA; fans|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||29 Apr 2016 13:42|
|Last Modified:||05 Dec 2016 16:58|
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