Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption.

Doyle, J., Filo, K., Lock, D., Funk, D. and Mcdonald, H., 2016. Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption. Sport Management Review, 19 (5), pp. 506-519.

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DOI: 10.1016/j.smr.2016.04.007

Abstract

Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents in the off-season. We found evidence of four PERMA domains that were activated in the sport spectator context by a variety of consumer experiences. The emergence of these domains in both studies suggests sport marketers would benefit from actions including: creating more social spaces within their stadiums, hosting regular off-season events, and creating social-media based competitions which promote fan engagement and interactions throughout the calendar year.

Item Type:Article
ISSN:1441-3523
Uncontrolled Keywords:Sport spectators; positive psychology; PERMA; fans
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:23481
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:29 Apr 2016 13:42
Last Modified:05 Dec 2016 16:58

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