Online Political Communication Strategies: MEPs, E-Representation, and Self-Representation.

Lilleker, D. and Koc-Michalska, K., 2013. Online Political Communication Strategies: MEPs, E-Representation, and Self-Representation. Journal of Information Technology and Politics, 10 (2), 190 - 207.

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DOI: 10.1080/19331681.2012.758071

Abstract

Research into the communication strategies of legislators has a long history. The European Parliament offers an opportunity to add to understanding of how legislators prioritize styles of communication, with a comparative perspective across 27 nations. Through content analysis of online communication, we investigate how the Internet is used by members of the European Parliament. Our analysis assesses three communication strategies: homestyle, impression management, and participatory. We find that a homestyle strategy predominates, followed by impression management. Participatory communication is emergent, but may earn legislators political capital, as it appears that proactive communicators who offer participatory opportunities are more likely to build an online following.

Item Type:Article
ISSN:1933-1681
Uncontrolled Keywords:Homestyle, impression management, interactivity, legislators, representation, social media, strategic communication
Subjects:UNSPECIFIED
Group:Media School
ID Code:23494
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:04 May 2016 13:03
Last Modified:04 May 2016 13:03

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