Watkins, R.D., Denegri-Knott, J. and Molesworth, M., 2015. The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management, 32 (1-2), 44 - 70.
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This theoretical article highlights limitations in the current trend towards dichotomising full ownership and access-based consumption by recognising a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action relative to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, theorising their often overlooked relation in consumption.
|Uncontrolled Keywords:||Ownership; possession; property rights; digital virtual consumption; digital virtual goods|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||29 Apr 2016 14:11|
|Last Modified:||29 Apr 2016 14:11|
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