Tools
ToolsStylidis, D., Sit, J. and Biran, A., 2016. An Exploratory Study of Residents’ Perception of Place Image: The Case of Kavala. Journal of Travel Research, 55 (5), 659 - 674.
This is the latest version of this eprint.
Full text available as:
|
PDF
An exploratory study of residents perception of place image - The case of Kavala.pdf - Accepted Version 279kB | |
|
PDF (OPEN ACCESS ARTICLE)
Journal_of_Travel_Research..pdf Available under License Creative Commons Attribution Non-commercial. 387kB | |
|
Copyright to original material in this document is with the original owner(s). Access to this content through BURO is granted on condition that you use it only for research, scholarly or other non-commercial purposes. If you wish to use it for any other purposes, you must contact BU via BURO@bournemouth.ac.uk. Any third party copyright material in this document remains the property of its respective owner(s). BU grants no licence for further use of that third party material. |
Abstract
Studies on place image have predominantly focused on the tourists’ destination image and have given limited attention to other stakeholders’ perspectives. This study aims to address this gap by focusing on the notion of residents’ place image, whereby it reviews existing literature on residents’ place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents’ place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents’ quality of life.
| Item Type: | Article |
|---|---|
| ISSN: | 0047-2875 |
| Uncontrolled Keywords: | residents' place image ; tourist destination image ; community satisfaction ; place marketing |
| Group: | Bournemouth University Business School |
| ID Code: | 23582 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 17 May 2016 09:17 |
| Last Modified: | 14 Mar 2022 13:56 |
Available Versions of this Item
-
An Exploratory Study of Residents’ Perception of Place Image: The Case of Kavala. (deposited 13 Jul 2015 08:18)
- An Exploratory Study of Residents’ Perception of Place Image: The Case of Kavala. (deposited 17 May 2016 09:17) [Currently Displayed]
Downloads
Downloads per month over past year
| Repository Staff Only - |