Strategic Media Management.

Lilleker, D., 2016. Strategic Media Management. In: Lilleker, D. and Pack, M., eds. Political Marketing and the 2015 UK General Election. Palgrave Macmillan UK, reproduced with permission of Palgrave Macmillan, 85 - 98.

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DOI: 10.1057/978-1-137-58440-3


With the importance of broadcast and print media, and its prioritisation by parties, as the backdrop, this chapter focuses on the relative importance of the leader debates and interviews, the impartial television news and the partisan print media, and explores the role media played in shaping and translating the marketing strategies of the parties and their leaders into news items for public consumption. The data presented allows us to draw some conclusions as to the relative successes of the various parties’ media management strategies and the impact mainstream media outlets might have on the outcome of election contests irrespective of the sophistication and skill committed to the party’s marketing strategies.

Item Type:Book Section
Series Name:Palgrave Studies in Political Marketing and Management
Number of Pages:151
Series Name:Palgrave Studies in Political Marketing and Management
Additional Information:This extract is taken from the author's original manuscript and has not been edited. The definitive, published, version of record is available here:
Uncontrolled Keywords:media management; UK politics; political campaigning; media bias
Group:Media School
ID Code:23769
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:01 Jun 2016 10:08
Last Modified:01 Jun 2016 10:08


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