Kapuscinski, G. and Richards, B., 2016. News framing effects on destination risk perception. Tourism Management, 57 (Dec), 234-244.
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DOI: 10.1016/j.tourman.2016.06.017
Abstract
News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed.
Item Type: | Article |
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ISSN: | 1879-3193 |
Uncontrolled Keywords: | Media effects ; Risk perception ; Terrorism ; Political Instability ; Consumer Behaviour |
Group: | Bournemouth University Business School |
ID Code: | 24294 |
Deposited By: | Symplectic RT2 |
Deposited On: | 06 Jul 2016 11:51 |
Last Modified: | 14 Mar 2022 13:56 |
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News framing effects on destination risk perception. (deposited 30 Jun 2016 15:30)
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