News framing effects on destination risk perception.

Kapuscinski, G. and Richards, B., 2016. News framing effects on destination risk perception. Tourism Management, 57 (Dec), pp. 234-244.

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DOI: 10.1016/j.tourman.2016.06.017


News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed.

Item Type:Article
Uncontrolled Keywords:Media effects ; Risk perception ; Terrorism ; Political Instability ; Consumer Behaviour
Group:Business School
ID Code:24294
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:06 Jul 2016 11:51
Last Modified:06 Jul 2016 11:51

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