Oliver, J. J., 2016. How to sustain your business in times of uncertainty. Technical Report. Poole, England: Bournemouth University.
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BU Adaptive Advantage.pdf - Published Version
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One of the most topical business issues today is about how firms sustain their business in markets that are increasingly characterized by volatility, numerous disruptions and uncertainty. Certainly the recent UK referendum result in favour of ‘Brexit’ will only have added an additional layer of complexity to this issue in the short to medium term. The issue of how businesses sustain themselves is increasingly centred on how they ‘adapt’ their business faster than their rivals. It’s all about having adaptive learning capabilities, and in fast changing market conditions, the ability to adapt your firm will be the most effective way to sustain your business the in the long-term. It’s called Adaptive Advantage.
|Item Type:||Monograph (Technical Report)|
|Uncontrolled Keywords:||Adaptive Advantage; Adaptive learning; Business Environment; media management|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||20 Jul 2016 10:07|
|Last Modified:||20 Jul 2016 10:07|
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