Firend, A.R and Araghi, M., 2016. Critical Factors in Competitive Advantage of Islamic Banking. In: 6th IIUM International Accounting Conference, 28-29 October 2015, Kuala Lumpur, Malaysia.
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6 INTAC_IIUM_Conference. ABSTRACT.pdf - Published Version
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Official URL: http://m.iium.edu.my/news/iium-international-accou...
This research focuses on determining the impact of service quality, customer satisfaction, and loyalty programs on customers’ loyalty in the banking sector of Malaysia. It is obvious that customers are important stakeholders in organisations, and their satisfaction is a priority to the management. Customer satisfaction has been a subject of great interest to organisations and researchers alike. In recent years, organisations are obliged to render additional services on top of their offers. The quality of service has become an aspect of customer satisfaction.
|Item Type:||Conference or Workshop Item (Paper)|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||26 Jul 2016 13:30|
|Last Modified:||26 Jul 2016 13:30|
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