Media literacy: the UK’s undead cultural policy.

Wallis, R. and Buckingham, D., 2016. Media literacy: the UK’s undead cultural policy. The International Journal of Cultural Policy, 1 - 16.

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Media literacy the UK s undead cultural policy.pdf - Published Version
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DOI: 10.1080/10286632.2016.1229314


This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, media literacy was progressively reduced in scope, focusing on two policy priorities related to the growth of the internet. In the process, media literacy’s broader educative purpose, so clearly articulated in much of the early policy rhetoric, was effectively marginalized. From the Coalition government onwards, the promotion of media literacy was reduced further to a matter of market research. Today, if not altogether dead, the policy is governed by entirely different priorities to those imagined at its birth.

Item Type:Article
Uncontrolled Keywords:media literacy ; media policy ; communications policy ; media education ; media regulation ; Ofcom
Group:Faculty of Media & Communication
ID Code:24724
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:13 Sep 2016 07:53
Last Modified:13 Sep 2016 07:58


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