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Self-transcendence: An alternative explanation for voluntourism in developing countries.

Tukamushaba, E., Xiao, H. and Ladkin, A., 2017. Self-transcendence: An alternative explanation for voluntourism in developing countries. International Journal of Sustainable Society, 9 (1), 61-75.

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2016-09-12_authorFinalVersion.pdf - Accepted Version
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Official URL:

DOI: 10.1504/IJSSOC.2017.085723


In recent years, travel associated with volunteering activities has attracted a cross section of people with varying demographic characteristics and aspiration to both developing and developed countries and has been on increase. This paper argues for self-transcendence as an alternative altruistic motivation for some individuals who choose to travel to developing nations destinations which are considered risky as VOLUNtourists. A descriptive research design was used to guide the research process. This study was based on a sample of 501 respondents who had completed their visit to Uganda for various reasons. Results indicate that, there was no significant association between gender and purpose of the visit, while age group was significantly associated with the purpose of visiting. Most visitors were seeking that which they perceived to be beyond themselves associated with spirituality. Currently most facilities within tourist attractions in Uganda favour the adult age group and it is recommended that special consideration be given to the development of affordable facilities such as accommodation to cater for all age groups in order to continue realising the positive contribution to the potential of tourism in developing countries.

Item Type:Article
Additional Information:Special Issue on: ERPBSS-2015 Social and Sustainable Enterprise International Perspectives
Uncontrolled Keywords:VOLUNtourism, Travel motivation, Self-transcendence, Uganda
Group:Bournemouth University Business School
ID Code:24772
Deposited By: Symplectic RT2
Deposited On:27 Sep 2016 07:53
Last Modified:14 Mar 2022 13:59


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