Visitor attractions and events: Responding to seasonality.

Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to seasonality. Tourism Management, 46 (February), 283 - 298.

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DOI: 10.1016/j.tourman.2014.06.013

Abstract

Seasonality is a protracted problem for the tourism sector due to the uneven nature of demand and the relatively fixed nature of the supply of capacity and resources, particularly in the attraction sector. Managing the demand and supply at an individual business level poses many challenges for attraction infrastructure that is fixed in time and space and has a finite capacity. This paper explores how attraction managers develop and use special events as a tool to address issues of seasonality at a country level. The results show that: 70% of businesses remained open throughout the year, albeit with reduced opening hours to attract more visitors; 39% of attractions that stay open host special events; the local community is a key source market for special events; the periodicity of events and themes engage visitors most effectively. Business responses to seasonality are a more complex issue than conventional tourism research has recognised. © 2014 Elsevier Ltd.

Item Type:Article
ISSN:0261-5177
Group:Faculty of Management
ID Code:25022
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:30 Nov 2016 12:32
Last Modified:30 Nov 2016 12:32

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