Couto, U.S, Tang, W.S.L. and Boyce, P., 2016. What makes a motorsport event enjoyable? The case of Macau Grand Prix. Journal of Convention & Event Tourism. (In Press)
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This papers aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in the 2010 Macau Grand Prix (MGP), a factor analysis was conducted on fifteen variables that spectators were asked of their level of agreement to how these elements constitute an enjoyable event. The analysis returned four major variables of a product that spectators believe will make an enjoyable motorsport event, specifically, event amenities, event aesthetics, event ambience and event tickets. This study contributes to the understanding of event product attributes. Keywords: Macau Grand Prix, motorsports, product attributes, Macau, motorsport events
|Uncontrolled Keywords:||Macau Grand Prix ; motorsports ; product attributes ; Macau ; motorsport events|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||30 Nov 2016 12:58|
|Last Modified:||30 Nov 2016 12:58|
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