What makes a motorsport event enjoyable? The case of Macau Grand Prix.

Couto, U.S, Tang, W.S.L. and Boyce, P., 2017. What makes a motorsport event enjoyable? The case of Macau Grand Prix. Journal of Convention & Event Tourism, 18 (1), pp. 26-40.

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DOI: 10.1080/15470148.2016.1207121

Abstract

This papers aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in the 2010 Macau Grand Prix (MGP), a factor analysis was conducted on fifteen variables that spectators were asked of their level of agreement to how these elements constitute an enjoyable event. The analysis returned four major variables of a product that spectators believe will make an enjoyable motorsport event, specifically, event amenities, event aesthetics, event ambience and event tickets. This study contributes to the understanding of event product attributes. Keywords: Macau Grand Prix, motorsports, product attributes, Macau, motorsport events

Item Type:Article
ISSN:1547-0148
Uncontrolled Keywords:Macau Grand Prix ; motorsports ; product attributes ; Macau ; motorsport events
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:25031
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:30 Nov 2016 12:58
Last Modified:14 Mar 2017 14:33

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