Restaurant menu design and more responsible consumer food choice: An exploratory study of managerial perceptions.

Filimonau, V. and Krivcova, M., 2017. Restaurant menu design and more responsible consumer food choice: An exploratory study of managerial perceptions. Journal of Cleaner Production, 143 (February), 516 - 527.

Full text available as:

[img] PDF
R1.pdf - Accepted Version
Restricted to Repository staff only until 18 December 2017.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

629kB

DOI: 10.1016/j.jclepro.2016.12.080

Abstract

The restaurant sector imposes substantial impacts on the environment and society. A large share of the sector's negative impacts is attributed to irresponsible consumer choice. To enhance sustainability of food service provision, consumer choice ought to be architected to make it more responsible. Restaurant menu can be (re-)designed to inform customers about the environmental and societal implications of their choice and thus ‘nudge’ selection of more benign food options. This study explores managerial opinions on the role of menu design in shaping more responsible consumer choice. It finds that while restaurateurs acknowledge rising customer awareness about the ramifications of their food choice on personal health and the environment, they are sceptical about the use of menu design as a means to positively affect consumer choice. The lack of internal resources to implement and maintain the required menu changes, inconstant customer demand, organisational and operational complexities represent the key barriers.

Item Type:Article
ISSN:0959-6526
Uncontrolled Keywords:Private food service provision; Consumer choice; Menu design Carbon footprint; Public health; Managerial perspective; UK
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:26621
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:27 Jan 2017 15:29
Last Modified:31 Jan 2017 13:45

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -