Sadd, D., 2017. Evaluative Event Frameworks – A Learning Destination Perspective. International Journal of Tourism Research. (In Press)
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Official URL: http://onlinelibrary.wiley.com/journal/10.1002/(IS...
This paper introduces the concept of the “learning destination” as a solution to historical challenges of event evaluation. The paper evaluates its relevance and role in the development of an inclusive and strategic approach to event planning and identifies the process (and context) of the development of a strategic evaluative event framework. Using a case-study methodology, evidence is provided from a major visitor-dependent destination to support the development of a strategic Framework for the Assessment of Major Events (FAME) with recommendations advanced for its application and generalizability across other destinations.
|Uncontrolled Keywords:||Learning destination, event planning, tourism, destination management, destination marketing|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||27 Jan 2017 16:57|
|Last Modified:||27 Jan 2017 17:05|
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