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Tourists as Mobile Gamers: Gamification for Tourism Marketing.

Xu, F., Tian, F., Buhalis, D., Weber, J. and Zhang, H., 2016. Tourists as Mobile Gamers: Gamification for Tourism Marketing. Journal of Travel and Tourism Marketing, 33 (8), 1124 - 1142.

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Tourists as Mobile Gamers JTTM .pdf - Accepted Version
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DOI: 10.1080/10548408.2015.1093999


Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing.

Item Type:Article
Uncontrolled Keywords:mobile games; game motivation; tourist players; game based marketing; gamification
Group:Faculty of Science & Technology
ID Code:26942
Deposited By: Symplectic RT2
Deposited On:08 Feb 2017 11:10
Last Modified:14 Mar 2022 14:02


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