‘It’s quite difficult letting them go, isn’t it?’ UK parents’ experiences of their child’s higher education choice process.

Haywood, H. and Scullion, R., 2017. ‘It’s quite difficult letting them go, isn’t it?’ UK parents’ experiences of their child’s higher education choice process. Studies in Higher Education. (In Press)

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Abstract

This paper challenges the dominant discourse that Higher Education (HE) choice is a consumer choice and questions assumptions underpinning government policy and HE marketing. HE choice is largely viewed as a rational, decontextualised process. However, this interpretivist study found it to be much more complex, and to be about relationships and managing a transition in roles. It focuses on parents, an under-researched group, who play an increasing part in their child’s HE choice. It finds that they experience this process primarily as parents, not consumers and that their desire to maintain the relationship at this critical juncture takes precedence over the choice of particular courses and universities. The role of relationships, and in this context relationship maintenance, is the main theme. This is experienced in two principal ways: relationship maintenance through conflict avoidance and through teamwork. These significant findings have implications for the way governments and universities consider recruitment. © 2017 Society for Research into Higher Education

Item Type:Article
ISSN:0307-5079
Uncontrolled Keywords:choice; decision-making; Higher education; marketisation; parents
Group:Faculty of Media & Communication
ID Code:29217
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:17 May 2017 10:37
Last Modified:17 May 2017 10:37

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