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Miles, C., 2017. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice. In: Hamilton, J., Bodle, R. and Korin, E., eds. Explorations in Critical Studies of Advertising. London: Routledge, 110-123.
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Copyright to original material in this document is with the original owner(s). Access to this content through BURO is granted on condition that you use it only for research, scholarly or other non-commercial purposes. If you wish to use it for any other purposes, you must contact BU via BURO@bournemouth.ac.uk. Any third party copyright material in this document remains the property of its respective owner(s). BU grants no licence for further use of that third party material. |
| Item Type: | Book Section |
|---|---|
| ISBN: | 978-1138649521, 978-1-315-62576-8 |
| Series Name: | Routledge Research in Cultural and Media Studies |
| Issue: | 8 |
| Number of Pages: | 284 |
| Additional Information: | First published 10 November 2016 |
| Group: | Faculty of Media & Communication |
| ID Code: | 29385 |
| Deposited By: | Unnamed user with email symplectic@symplectic |
| Deposited On: | 26 Jun 2017 08:52 |
| Last Modified: | 13 Nov 2018 16:37 |
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