Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice.

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Miles, C., 2017. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice. In: Hamilton, J., Bodle, R. and Korin, E., eds. Explorations in Critical Studies of Advertising. London: Routledge, pp. 110-123.

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Item Type:Book Section
ISBN:978-1138649521, 978-1-315-62576-8
Series Name:Routledge Research in Cultural and Media Studies
Issue:8
Number of Pages:284
Series Name:Routledge Research in Cultural and Media Studies
Additional Information:First published 10 November 2016
Group:Faculty of Media & Communication
ID Code:29385
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:26 Jun 2017 08:52
Last Modified:10 May 2018 01:08

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