External agents of change: a 10-year trend study of garden visitor behaviour in England.

Abstract

Changes in people’s behaviour over time can be understood through three distinct elements: their age, a period of time and their birth cohort. Age is a key demographic in many leisure studies but less frequently a period of years is used in longitudinal studies. Changes to a birth cohort (a term often used synonymously with a generation) are rarely examined. This study adopts all three measures to demonstrate the complexity of change over time and also offers a greater understanding of change in people’s leisure behaviour, specifically those who visit gardens in England. A trend study consisting of two cross-sectional studies, 10 years apart, was undertaken through resident surveys (n = 341 and 392). These examined factors external to the individual which might influence their behaviour. The results demonstrate that changes in environmental, social and technological factors such as the weather, family and friends and the Internet have impacts that are complex and which are sometimes concealed within different age groups and cohorts over the decade. Notably, no single factor was identified where there was change across the period, all the age groups and all five cohorts, confirming that any change in people’s behaviour is not universal.