Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK.

Ko, J., Liu, G., Ngugi, I. K. and Takeda, S., 2017. Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK. European Journal of Marketing. (In Press)

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DOI: 10.1108/EJM-11-2016-0663

Abstract

Purpose: Drawing from resource-based theory, we study how and under what conditions small- and medium-sized firms (SMEs) capitalise on their proactive entrepreneurial behaviour (PEB) to achieve new product development (NPD) performance. Methodology: Our data were drawn from a cross-sectional questionnaire survey of 401 UK-based SMEs in the manufacturing sector. Findings: We identify an upward curvilinear relationship between PEB and NPD performance. Taking a step further, we propose and confirm that this curvilinear association arises from, in part, SMEs’ innovation capability, which in turn translates into NPD performance. We also find that this upward curvilinear relationship between PEB and innovation capability flips to a downward curvilinear relationship when firms pursue a customer and competitor orientation. Originality: This paper looks beyond the linear relationship that exists among entrepreneurial behaviour, market orientation and innovation outcomes.

Item Type:Article
ISSN:0309-0566
Uncontrolled Keywords:Entrepreneurialism; Innovation; Market orientation
Group:Faculty of Management
ID Code:29422
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:03 Jul 2017 11:24
Last Modified:03 Jul 2017 11:24

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