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All at sea: sustaining livelihoods through maritime tourism in Croatia.

Cavlek, N., Ladkin, A. and Willis, C., 2017. All at sea: sustaining livelihoods through maritime tourism in Croatia. African Journal for Physical Activity and Health Sciences, 23 (Supplement 1), 66-88.

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DOI: 10520/EJC-869f5973e


This paper explores the development of maritime tourism activities undertaken by a Seafaring Croatian community, largely in response to changing economic circumstances. Empirical data gathered in May 2013 from narrative stories given by boat Captains and questionnaires underpin the case study. The paper argues that in studying community livelihoods, the historical context of that community is an important factor in determining the success of tourism development and any policy formation and intervention. The sustainable livelihoods framework provides the bases for assessing the potential for success. The five factors of SL approach (financial capital, human capital, physical and social aspect, and natural capital) have proved to be an essential framework and toolkit for tourism development in the observed community. Despite evident on-going challenges, maritime tourism activities provide a commercially viable way of life in this community.

Item Type:Article
Uncontrolled Keywords:sustainable livelihoods; maritime tourism; seafaring community; entrepreneurship; Croatia
Group:Bournemouth University Business School
ID Code:29575
Deposited By: Symplectic RT2
Deposited On:17 Aug 2017 09:34
Last Modified:14 Mar 2022 14:06


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