Does Tourist–Host Social Contact Reduce Perceived Cultural Distance?

Fan, D. X.F., Zhang, H.Q., Jenkins, C.L. and Lin, P.M.C., 2017. Does Tourist–Host Social Contact Reduce Perceived Cultural Distance? Journal of Travel Research. (In Press)

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DOI: 10.1177/0047287517696979

Abstract

Tourist–host social contact significantly influences the perceptions of tourists and deserves more attention from scholars in the field of tourism research. However, studies on the relationship between these two constructs are limited. To address this research gap, the present study develops and validates instruments for measuring social contact and perceived cultural distance in the context of tourism, explores the effects of social contact on perceived cultural distance, and provides implications for tourism stakeholders, including governments, tourism operators, and local communities. A survey was conducted among Hong Kong tourists traveling to Mainland China. The study had two significant findings: (1) the quality of contact negatively influences tourists’ perceived cultural distance and (2) in terms of the quantity of contact, social-oriented contacts negatively influence perceived cultural distance, whereas service-oriented contacts positively affect perceived cultural distance. Implications were provided to contribute to theoretical and empirical realms, and to guide policy formulation.

Item Type:Article
ISSN:0047-2875
Uncontrolled Keywords:tourist–host contact; perceived cultural distance; quantity of social contact; quality of social contact; policy issues
Group:Faculty of Management
ID Code:29747
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:25 Sep 2017 13:01
Last Modified:25 Sep 2017 13:01

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