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"Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist".

Bolat, E. and Samuelson-Cramp, F., 2017. "Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist". In: Grigore, G., Stancu, A. and McQueen, D., eds. Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability. Palgrave Macmillan, 123-144.

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Slacktivism_Samuelson-Cramp_Bolat_revision2.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.


Official URL:

DOI: 10.1007/978-3-319-63480-7


Much like the corporate sector, the charity and non-profit sector has adopted social media as one of their core engagement and fundraising tools. The online community has great power and has worked well for many brands; however, the extent to which this is benefitting the third sector is debatable. Is liking a non-profit organization on Facebook equal to donating money or running a marathon? A consumer’s online interaction with a charity, e.g. liking or sharing social media content and pages, is sometimes referred to as ‘slacktivism’. To date, studies on ‘slacktivist’ behavior in the social media context are limited to few conceptual papers. This study provides empirical insights into motivations and interactions of social media users towards non-profit and charity-related social media campaigns.

Item Type:Book Section
ISBN:978-3319634791, 3319634798
Series Name:Palgrave Studies in Governance, Leadership and Responsibility
Number of Pages:278
Uncontrolled Keywords:non-profit and charity-related social media campaigns ; slacktivism ; social media engagement
Group:Bournemouth University Business School
ID Code:29896
Deposited By: Symplectic RT2
Deposited On:23 Oct 2017 14:01
Last Modified:14 Mar 2022 14:07


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