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Working up a debt: Students as vulnerable consumers.

Robson, J. and Farquhar, J., 2017. Working up a debt: Students as vulnerable consumers. Journal of Marketing for Higher Education, 27 (2), 274-289.

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Student vulnerable consumers JMHE.pdf - Accepted Version
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DOI: 10.1080/08841241.2017.1391922


Students are recognised as vulnerable consumers where financial matters are concerned, particularly with reference to indebtedness. This study examines student indebtedness in order to initiate wider debate about student vulnerability. We consider vulnerability as dynamic and temporal, linked to an event that renders the consumer susceptible to becoming vulnerable. Using data collected from a relatively small-scale survey of UK university students, the key findings are: reasons for debt are many and varied, typically linked to changes associated with study year; the placement year is a critical time for student debt in response to changes in circumstances and specifically lifestyle expectations; students are not accessing the best sources of advice to help them with financial decisions; and the findings suggest student insouciance towards debt with potential long term consequences. This study extends existing knowledge of consumer vulnerability and calls for greater efforts to be made to raise awareness about student indebtedness.

Item Type:Article
Additional Information:Issue: Contemporary Thought in Higher Education Marketing
Uncontrolled Keywords:vulnerable consumers; debt; advice; wellbeing; students; insouciance
Group:Bournemouth University Business School
ID Code:29959
Deposited By: Symplectic RT2
Deposited On:09 Nov 2017 11:56
Last Modified:14 Mar 2022 14:08


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