The impact of social media on cultural tourism.

Marinakou, E., Giousmpasoglou, C. and Paliktzoglou, V., 2014. The impact of social media on cultural tourism. In: Benson, V. and Morgan, S., eds. Implications of Social Media Use in Personal and Professional Settings. Hershey, PA: IGI Global, 231 - 248.

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DOI: 10.4018/978-1-4666-7401-1.ch012

Abstract

Social networks have become very popular recently in the tourism sector. This chapter presents the use of social media and more specifically Trip Advisor in reference to reviews of cultural attractions and their potential influence on the development of cultural tourism in Bahrain. The findings propose that people use Trip Advisor to collect information about a destination and share experiences with other community members. They also suggest that cultural tourism has a potential to grow in the region; however, there should be more information available. The cultural attractions should be more organized, offer more information, and enhance the cultural experience. This chapter recommends that social networks and Trip Advisor should be used by the local tourism authorities for the development and promotion of cultural tourism in Bahrain. Finally, the attraction websites should be further enhanced and other social media could be used to communicate with visitors in Bahrain.

Item Type:Book Section
ISBN:9781466674011, 9781466674028
Series Name:Social Networking and Online Communities (ASNOC)
Number of Pages:362
Series Name:Social Networking and Online Communities (ASNOC)
Additional Information:This chapter appears in Implications of Social Media Use in Personal and Professional Settings, edited by Vladlena Benson and Stephanie Morgan. Copyright 2015, IGI Global, www.igi-global.com. Posted by permission of the publisher.
Group:Faculty of Management
ID Code:29981
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:16 Nov 2017 15:56
Last Modified:16 Nov 2017 16:28

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