A model of perceived image, memorable tourism experiences and revisit intention.

Zhang, H., Wu, Y. and Buhalis, D., 2018. A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8 (June), pp. 326-336.

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DOI: 10.1016/j.jdmm.2017.06.004

Abstract

Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The model's predictive capabilities are explored in international tourism context by using PLS- SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect of MTEs. The 'perceived image-MTEs-revisit intention' model is supported with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice.

Item Type:Article
ISSN:2212-571X
Uncontrolled Keywords:Country image; Destination image; Memorable tourism experiences; Revisit intention; International tourists
Group:Faculty of Management
ID Code:30150
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:03 Jan 2018 09:50
Last Modified:10 Jul 2018 01:08

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