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Public diplomacy as co-constructed discourses of engagement.

Dolea, E.-A., 2018. Public diplomacy as co-constructed discourses of engagement. In: Johnston, K. and Taylor, M., eds. Handbook of Communication Engagement. Wiley, 331-346.

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This chapter reviews briefly the reconceptualization of engagement within the field of public diplomacy and argues that the recent critical turn can open new avenues for study and practice. Building on a sociological perspective (Castells, 2008; Wiseman, 2015) and on the concept of dialogic engagement (Taylor & Kent, 2014), public diplomacy is conceptualized as constructed discourses of engagement: a dynamic dialogic process and, at the same time, an outcome of the interactions and negotiations between state and non-state actors, with different power positions and agendas, who compete and influence each other, yet contribute to the co-construction of a public sphere. This theoretical discussion is illustrated with a case study - the campaign “Why don’t you come over?” of the Romanian newspaper and GMP communication group - to show different levels of engagement embedded in the concept of public diplomacy as constructed discourses of engagement: participation, interaction, and co-creation.

Item Type:Book Section
Series Name:Handbooks in Communication and Media
Number of Pages:600
Uncontrolled Keywords:Public diplomacy ; engagement ; critical discourse analysis ; sociological public diplomacy ; constructivism ; critical approaches ; dialogic engagement ; Romania
Group:Faculty of Media & Communication
ID Code:30207
Deposited By: Symplectic RT2
Deposited On:20 Feb 2018 16:05
Last Modified:14 Mar 2022 14:09


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