Entitlement: Its role within the marketing of higher education.

Cownie, F., 2017. Entitlement: Its role within the marketing of higher education. In: Academy of Marketing Annual Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull University Business School, England.

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Item Type:Conference or Workshop Item (Paper)
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ID Code:30330
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:06 Feb 2018 14:23
Last Modified:06 Feb 2018 14:23

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