The impact of strategic transformation on employee productivity.

Abstract

Digital technologies have and will continue to transform the ways in which firms manage their business and employees. The effects of digital disruptive have created a highly uncertain and transformative environment where existing and often successful HR management strategies and practices are scrutinized for their efficacy. This paper provides a strategic commentary on the interconnected areas of corporate strategy and human resource performance by illustrating how two organizations adapted and transformed their businesses to the demands of an increasingly digital operating environment. The findings reveal that both firm’s corporate objectives and strategies were focused on ambitious levels of growth and the opportunities provided by an increasingly digital environment. However, both firms had transformed themselves in different ways with distinct employee productivity performance outcomes.