The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin.

Checchiato, F., Disegna, M. and Vescovi, T., 2018. The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin. Journal of Global Scholars of Marketing Science, 28 (2), 160 - 165.

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DOI: 10.1080/21639159.2018.1437356

Abstract

The Country of Origin (COO) represents one of the main topics in the marketing literature and a large body of knowledge about it has already been published. This commentary essay tries to explain why it seems to be a never-ending subject for marketing scholars and the reason why the paper we published in this Journal few years ago contributed to the literature and has achieved the Google i-10 high citation-impact ranking. Analysing the effect of COO on a specific factor such as brand associations, the use of a methodology that cope with the critics of some scholars about the overstressed of COO in the past research, and the selection of an emerging market - the Chinese one - as country in which testing the COO have helped our paper to be cited. Based on these elements, some future research topics are also suggested.

Item Type:Article
ISSN:2163-9159
Additional Information:This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Global Scholars of Marketing Science on 14 March 2018, available online: http://www.tandfonline.com/10.1080/21639159.2018.1437356
Uncontrolled Keywords:Country of Origin; China; Brand associations
Group:Faculty of Management
ID Code:30485
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:15 Mar 2018 15:49
Last Modified:15 Mar 2018 15:49

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