An intelligent destination recommendation system for tourists.

Abstract

Choosing a tourist destination from the information available is one of the most complex tasks for tourists when making travel plans, both before and during their travel. With the development of a recommendation system, tourists can select, compare and make decisions almost instantly. This involves the construction of decision models, the ability to predict user preferences, and interpretation of the results. This research aims to develop a Destination Recommendation System (DRS) focusing on the study of machine-learning techniques to improve both technical and practical aspects in DRS. First, to design an effective DRS, an intensive literature review was carried out on published studies of recommendation systems in the tourism domain. Second, the thesis proposes a model-based DRS, involving a two-step filtering feature selection method to remove irrelevant and redundant features and a Decision Tree (DT) classifier to offer interpretability, transparency and efficiency to tourists when they make decisions. To support high scalability, the system is evaluated with a huge body of real-world data collected from a case-study city. Destination choice models were developed and evaluated. Experimental results show that our proposed model-based DRS achieves good performance and can provide personalised recommendations with regard to tourist destinations that are satisfactory to intended users of the system. Third, the thesis proposes an ensemble-based DRS using weight hybrid and cascade hybrid. Three classification algorithms, DT, Support Vector Machines (SVMs) and Multi- Layer Perceptrons (MLPs), were investigated. Experimental results show that the bagging ensemble of MLP classifiers achieved promising results, outperforming baseline learners and other combiners. Lastly, the thesis also proposes an Adaptive, Responsive, Interactive Model-based User Interface (ARIM-UI) for DRS that allows tourists to interact with the recommended results easily. The proposed interface provides adaptive, informative and responsive information to tourists and improves the level of the user experience of the proposed system.